Massage – A career at your fingertips – Martin Ashley
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Description
Opas henkilöille jotka haluavat alkaa harjoittaa hierojan ammattia. Tämä kirja kertoo hieronnan historiaa ja millaista on hierojan ammatti ja kuinka sillä voi tulla toimeen. Kirja on sekä uraopas, että samalla liikkeen/liiketoiminnan perustamis opas Kaikki mahdolliset aspektit on otettu huomioon, kuten virallisien asioiden hoito, lisenssit yms. (Amerikassa huom!) markkinointi ja mainonta, praktiikan hankkiminen, ihmisten lähestyminen, asiakas suhteiden hoito yms.
Kirja on englaniksi
Both a career manual and a reference directory, this book begins with an exploration of the nature of the massage profession, its recent history, and the realities of making a living in this field. All aspects of building a practice are discussed, from finding a location to attracting clients and keeping records.
Acknowledgements viii
Introduction For the novice, for the massage or bodywork student, for the practitioner ix
Introduction to the Fourth Edition xi
I: An Overview of the Profession & What It Takes to Succeed in It
Is A Career In Massage For You?
3 (2)
First item, money
second item, drive and motivation
third item, commitment
still interested?
The Massage and Bodywork Field: Its Time Has Come
5 (4)
What is massage, anyway?
“Bodywork” and massage
definitions
recent growth of massage, factors involved
what does the future hold?
People’s barriers to massage
Current Professional and Political Issues
9 (10)
What is at stake?
Governmental regulation of massage
why regulate the practice?
Why some oppose attempt to create regulation
licensing, certification, registration
a brief history of the National Certification Exam
suggestions for the future
II: Career Options, Strategies and Tactics
Your Career In Massage Or Bodywork—Let’s Get Organized
19 (8)
Common misconceptions
typical career paths
elements these career paths have in common
main causes of career failures
the golden keys to career success
make a commitment to strengthen your weaknesses
Career Options in Massage
27 (10)
Kinds of massage, types of clients
settings for the practice of massage
legal relationships
Career Strategies
37 (5)
Investigate the field
going to massage school
choose your approach: permanent part-time, cautious exploration, planned transition or total immersion
create a business plan and follow it through
Marketing Yourself as a Massage Therapist
42 (25)
Section One — Preliminary questions
Are you ready?
How long do you expect this to take?
What’s your plan?
Sample business plan
create your business plan
Section Two — nuts and bolts of marketing for massage and bodywork
Person-to-person techniques: demonstration/lecture, free introductory massages, discounts to clients for referrals, chamber of commerce, on-site promotions, join organizations
Person-to-paper techniques: flyers and business cards, direct mail advertising, yellow pages, newspaper coverage of you and your practice, placing ads in newspapers
Broadcast media, internet marketing opportunities, ethereal marketing techniques, joining managed care networks, fostering repeat business, sources for further information
Opening a Massage Office
67 (18)
Governmental requirements: licensing laws
zoning requirements
health department, police department and fire department requirements
local business taxes
Practical requirement: assumed name certificate
business bank account
stationery, business cards and other printing needs
Business decisions: financial and professional readiness
location
negotiating a lease
taking credit card
furnishing your office
telephone reception
caller ID
Checklist for office opening
opening a group practice
buying an existing practice
III: Sex, Gender and Touch
Sex and Massage
85 (7)
Section One
clients who want sexual massage
understanding the big picture
screening new clients
one therapist’s story
Section Two
therapists who have sexual feelings toward clients
For Men Only
92 (2)
The challenge for a male therapist
the male as pursuer
Working With Survivors of Childhood Sexual or Physical Abuse
94 (9)
Childhood abuse and the damage that results
the intake interview
during the massage
one survivor’s experience with massage
IV: Business, Practical and Legal Information for the Practitioner
Business Basics and Practice Pointers
103 (8)
Steps you can take toward professionalism
what to expect from clients
pricing your services
barter
Ethics and Boundaries
111 (7)
Fundamentals of ethics: confidentiality, integrity in business practices, boundaries
dual relationships
power imbalance in the therapeutic relationship
romance and dating
individual answers to ethical questions
supervision, transference and counter-transference
Staying Healthy in a Demanding Field
118 (4)
Tips from experienced practitioners
Laundry and Linens
122 (6)
Hire a service vs. do it yourself
choosing a laundry service
finding suppliers of sheets and towels
choosing sheets and towels
tips for do-it-yourself launderers
Professional Associations — Profiles
128 (10)
General membership organizations:
American Massage Therapy Association/COMTA, Associated Bodywork and Massage Professionals/IMSTAC, International Massage Association (IMA Group), International Myomassethics Federation
Specialized membership organizations:
American Manual Medicine Association, American Oriental Bodywork Therapy Association, American Polarity Therapy Association, National Association of Nurse Massage Therapists, Nursing Touch & Massage Therapy Association, Hospital-Based Massage Network, Volunteer opportunities for massage, State and Local organizations
Insurance
138 (4)
Why buy insurance
kinds of insurance available to the professional bodyworker: professional liability, business liability, business insurance, disability insurance, medical insurance
Laws You Should Know About and State Regulation of Massage
142 (13)
Section One — Laws You Should Know About:
federal, state, county and local governments
county and municipal professional licensing laws
other local requirements
business licenses
zoning laws
local taxes
fictitious name certificate
taxpayer ID number
business identity
contractual relationships
laws regulating “bodywork”
laws regulating animal massage
Section Two — State Laws Regarding Massage:
Alabama, Arkansas, California, Colorado, Connecticut, Delaware, D.C., Florida, Georgia, Hawaii, Illinois, Iowa, Louisiana, Maine, Maryland, Michigan, Minnesota, Mississippi, Missouri, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oregon, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin
State Licensing Chart
Income Taxes
155 (15)
The big picture
deductions are beautiful
what can I deduct?
Business use vs. personal use
documenting deductions
schedule C
business use of your car
depreciation
estimated tax payments
hiring an accountant
getting further information
Scientific Research on the Benefits of Massage
170 (9)
AMTA Foundation, National Institutes of Health, Touch Research Institute, research summaries, resources for further study
Reimbursement For Your Services by Insurance Companies
179 (11)
Current status of insurance reimbursement
how big a part of the profession is it?
Advantages and disadvantages
your role in the health care system
professional arrangements
Procedures for billing insurance companies: step one, preapproval
step two, documentation
step three, billing the company
step four, follow-up, avoiding billing pitfalls
Kinds of insurance
financial responsibility form
states with licensure vs. states without licensure
objective findings
litigation
fees and rate structures
electronic filing
Keeping Client and Financial Records
190 (6)
Tax records
client records
records of business activity
sample forms
Managing Your Money; Some Ideas on Financial Planning
196 (117)
Savings
long-range planning
kinds of savings plans
tax-sheltered savings plans
kinds of retirement plans: IRA and ROTH IRA, SEP, Keogh
V: Sources of Equipment and Information
Massage Tables and Chairs
203 (2)
Massage Supply Stores and Catalogue Services
205 (3)
Miscellaneous Items—sheets, brochures, software, miscellaneous
208 (2)
Magazines, Newsletter, journals and Books
210 (3)
Marketing, Networking and Promotional Services
213 (4)
VI: Bodywork Organizations and Trainings
Bodywork Systems, Organizations and Trainings
217 (22)
VII: State-by-State Directory
About the State-by-State Directory
239 (3)
Directory of Massage Schools
242 (71)
Index 313
Additional information
Weight | 0.58 kg |
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